Index
Updated to capture the essence of each Open Book post, so you can easily find exactly what you’re looking for.
Commitment Before Clarity - June 20, 2025
The relaunch of JessicaSorentino.com
An Author Branding post. After a years-long journey, JessicaSorentino.com is officially live! This post dives into what it takes to rebrand, why investing in expert partnerships matters, and how true growth often means leaning into the process before the outcome is clear. If you want to understand the commitments and investments essential to personal branding, this one’s for you.
What Would Alex Stern Do? - May 17, 2025
Building relationships between your readers and your characters
A Book Marketing post. Author branding is about connection, not just promotion. This post explores how bringing your characters into the real world (through in-character content and authentic voice) can transform book marketing from salesy to memorable. When readers care about your people, they care about your story.
From Concept to Bookshelf - March 8, 2025
The seven stages of traditionally publishing your book
A Publishing Insights post. From idea to on-sale, publishing a book takes more than just good writing. It takes strategy, persistence, and a clear understanding of the path ahead. This post breaks down the seven key stages of the publishing process, offering insight into how authors can stay intentional and aligned every step of the way.
Reading for Pleasure - February 15, 2025
Keeping the love of reading alive, even with a career centered on books
A Book Lovers post. When reading is both your passion and your profession, balance matters. This post shares how I manage time and separate books for work, from books for pleasure. If you’ve ever wondered how publishing professionals keep their love of reading intact, this one’s for you.
Your Author Brand is Your Library - February 8, 2025
Curate stacks worth getting lost in
An Author Branding post. Author brands aren’t built on updates alone—they’re built like libraries: thoughtful, layered, and meant to be explored. This post unpacks this metaphor-in-progress, outlines the four foundations of a strong brand, and explores how Instagram’s latest updates can help authors create a curated, real-time extension of their digital presence.
Diversify Your Brand Portfolio - January 26, 2025
All about TikTok and trends as a strategy
A Book Marketing post. A reminder to diversify your digital presence. This post explores how different platforms serve different purposes, why TikTok’s uncertainty isn’t a crisis, and what it really takes to build a durable, platform-independent brand rooted in strategy—not trends.
Daily Mindfulness for a Creative Life - January 18, 2025
Simple habits that inspire calm and focus our busy world
A Creative Wellbeing post. Feeling scattered? Maybe it’s time for a practical reset. Learn how to protect your focus, prioritize rest, and build habits that ground you—especially when life feels overwhelming. A reminder that doing your best doesn’t mean doing more, just doing what matters most.